Set amidst the picturesque Italian countryside, this campaign brings the essence of autumn and winter to life for a premium knitwear collection. With hues of lavender, soft purples, and earthy greens, the art direction, production, and photography harmonize to showcase the intricate textures of wool against rustic backdrops. This project captures the warmth of handmade craft fused with the charm of Italy's pastoral elegance, delivering a narrative of comfort, style, and timeless sophistication.