This summer resort wear collection campaign for a high-end fashion brand was shot in the culturally vibrant city of Jaipur, India. The project involved the creative ideation, mood board development, and full-scale execution, including model coordination, location scouting, and logistics. Jaipur’s iconic pink-hued architecture and vibrant backdrops were meticulously paired with the colorful and bold resort wear, ensuring a visually stunning harmony between the environment and the clothing. The models were chosen to represent a contemporary edge, featuring tattooed and stylistically cohesive individuals. Post-production was key in elevating the vibrancy of colors, enhancing the intricate designs of the collection, and refining the overall aesthetics. The project stands out for its vibrant energy, cultural integration, and seamless blend of fashion with heritage.